The 7 key steps of B2B SaaS ABM
With B2B SaaS ABM, your marketing message, channel, and timing are based on the specific attributes and needs of those people and those accounts you’re targeting, hence the name “account-based marketing.”
How AI Technology Will Transform Design
In this article, Nick and Gleb shed light on the current state of design, answer common questions designers have about AI tools, and share practical tips on how designers can make the most of using AI tools.
Only 25% of marketers report having all the data needed for personalization
Only 19% of those surveyed felt strongly that they had the right technology to execute on personalization efforts.
How to mine data from digital events
Third Door Media’s Marc Sirkin shows how online events can yield valuable data to boost marketing and drive sales.
75% of marketers still rely heavily on third-party cookies
45% of marketers are spending at least half their budgets on campaigns and other activations based on third-party cookies.
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