SaaS content marketing: A guide after 7 years of experience
Content marketing for SaaS is a powerful growth lever in 2023. Learn how to create a SaaS content marketing strategy to stand out from your competitors.
How to create a CDP worksheet from your use cases
Getting the right mix of front-end and back-end functions is key to your CDP evaluation and implementation. Start with your use cases and build a worksheet.
HubSpot debuts ChatSpot generative AI tool
ChatSpot uses OpenAI’s ChatGPT technology, along with HubSpot’sCDP CRM, DALL-E 2 and Google Docs.
3 ways data can steer you wrong — and how to glean better insights
The wrong data is just as harmful to marketing as having no data. Here’s how a holistic testing methodology can help you glean better insights.
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