Why CMOs should be their company’s biggest advocates for digitalization
To win customer trust the brand’s offerings must meet consumer expectations. And consumers expect the companies they purchase from to be digitally advanced and relevant. This is why we marketers must be our companies’ advocates for modernization and innovation.
Landing Page Optimization & Best Practices to Reduce Friction
In this research, destination pages were classified as one of 5 types: homepage, product listing page, product details page, form-driven landing page and landing page. This whitepaper highlights best practices for optimizing all 5 types of destination pages.
Google E-E-A-T: How to Add “Experience” and Improve Your SEO Content
Google recently rolled out a major change to how it rates the quality and relevance of the content that shows up on search engine results pages (SERPs). Expertise, Authoritativeness, and Trustworthiness, or E-A-T, has a new E for Experience, making it now E-E-A-T.
Google: The Role of AI Content in SEO
Google published clear guidance about the role of AI content in how Google ranks content. Google states that AI content is not inherently against its guidelines and can be used effectively for search. However, Google’s guidance once again distinguishes between helpful content made for users that demonstrates good E-E-A-T (experience, expertise, authority, and trustworthiness), from AI content written primarily for search engines, which is unhelpful for humans.
Posted from Diigo. #LoveWhatYouDo #MarTech