MOps leaders as scientists: Embracing the scientific method
Discovery and experimentation are the processes.
MOps leaders as psychologists: The modern mind-readers
Marketing operations leaders should aspire to elicit responses from customers and prospects and interpret those signals for the business.
Orchestrators: the second key persona for modern marketing operations leaders
Marketing operations leaders are Modern Orchestrators, Psychologists, and Scientists (MOps).
Why marketing operations leaders have become modernizers
MOps leaders now orchestrate business and customer outcomes at the modern intersection of art and science.
Only 25% of marketers report having all the data needed for personalization
Only 19% of those surveyed felt strongly that they had the right technology to execute on personalization efforts.
Posted from Diigo. #LoveWhatYouDo #MarTech