Google: Privacy practices to build brand trust
At Google, we worked with Ipsos to test examples of several online privacy practices marketers can use on websites and apps to help visitors feel more in control of their data.Here´s what we found…
The State of Technical SEO Report 2023
Welcome to The State of Technical SEO Report from Aira and Women in Tech SEO.
The Content Marketing Handbook
Write about information. Make it good. Have a plan for how it will spread.
Measuring DesignOps with the REACH Metrics Framework
DesignOps success is difficult to track and measure. Use the REACH framework (Results, Efficiency, Ability, Clarity, Health) to identify and triangulate relevant DesignOps metrics, and use clear goals to understand the success of individual DesignOps programs.
The benefits of using low-code tools at dev agencies
As a development agency, staying competitive in today’s market means being able to quickly and efficiently deliver high-quality apps to clients. One way to do this is by leveraging low-code tools in your development process.
Key skills new managers will need this year
Intentionality, trust, autonomy, connection, and accountability represent the five keys to turning a traditional office-centric manager into an effective hybrid manager.
How social platforms changed digital marketing in 2022
But in 2022, the so-called “headwinds” of privacy and economic uncertainty — combined with more competition and an evolving user base — have created a new set of challenges for the giants and the marketers that fund them.
Inside CNET’s AI-powered SEO money machine
Fake bylines. Content farming. Affiliate fees. What happens when private equity takes over a storied news site and milks it for clicks?
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