Omnipresent Consumers, Content Research…

MarTech News by Magnus Attefall
MarTech News by Magnus Attefall

Thinking about your actions as vectors instead of scalars is a helpful mental model to manage your goals. You’re working a lot (magnitude), but are you learning (direction)? Your team is shipping product updates fast (magnitude), but is customer feedback improving (direction)?

Here’s how omnipresent marketing helps build meaningful customer relationships in today’s digital landscape.

JTBD not only help you understand how to communicate but also show you:
What matters to customers
What they are comparing your product with
How to solve the underlying pain

The first step to your content’s success is how much research you put into it.

Posted from Diigo#LoveWhatYouDo #MarTech 

Sharing is caring ↴ ♥