Vectors of Action: The Power of Velocity over Speed
Thinking about your actions as vectors instead of scalars is a helpful mental model to manage your goals. You’re working a lot (magnitude), but are you learning (direction)? Your team is shipping product updates fast (magnitude), but is customer feedback improving (direction)?
Marketing in the age of the omnipresent consumer
Here’s how omnipresent marketing helps build meaningful customer relationships in today’s digital landscape.
Focus on Jobs to be Done Not Your Product
JTBD not only help you understand how to communicate but also show you:
What matters to customers
What they are comparing your product with
How to solve the underlying pain
Content Research: 9 Actionable Tips to Master It
The first step to your content’s success is how much research you put into it.
Posted from Diigo. #LoveWhatYouDo #MarTech