Provable Marketing Attribution is a Boondoggle; Trust Your Gut Instead
Marketing journeys are long, complicated, multi-channel paths. Tracking them is always imperfect, but if you employ an extensive, expensive, difficult-to-configure combination of tools, tracking systems, and deeply talented statistics professionals, you can build a high-quality, predictive attribution modeling structure that approximates reality with relatively minor gaps. My counterpoint: don’t bother. Just trust your gut.
Instead of applying rigid, linear models of goal management, we need to create space for our goals to emerge.
How a CEO Can Create Psychological Safety in the Room
How, then, can you create high levels of psychological safety to promote the unencumbered exchange of ideas and unedited circulation of feedback? The author, who has worked with hundreds of CEOs over the past 25 years, offers 10 practical ways to make that happen.
A Creative Approach to Relevance in Link Building
16 Examples of Creative Yet Relevant Content-Led Link Building.
International Link Building: 9 Aspects That Might Surprise You
Building links to English content has been covered a million times. But what do we know about link building in non-English markets? A lot of that knowledge is often kept locally.
A Fancy Hover Effect For Your Avatar
I think it’s pretty practical and makes for a neat hover effect you can use on something like your own avatar.
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