Pinterest Users Nearly Twice as Likely to Purchase Than Facebook Users
When it comes to online social shopping, Pinterest users are far more likely to purchase items they see posted on the site compared to the purchasing behavior of Facebook users viewing items they’ve seen on the news feed or a friend’s wall, according to a new survey released today from SteelHouse ( www.SteelHouse.com ), a behavioral commerce company powering the industry’s only zero reaction time marketing solution.