Advertising is a clear roadblock to any large-scale responsive design implementation. Over on his blog, Mark Boulton astutely narrows the key issues with responsive advertising to the following:
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P&G CEO To Lay Off 1,600 After Discovering It’s Free To Advertise On Facebook
CEO Robert McDonald told Wall Street analysts that he would have to “moderate” his ad budget because Facebook and Google can be “more efficient” than the traditional media that usually eats the lion’s share of P&G’s ad budget.