What marketers need to know about authenticity in influencer marketing
As with all marketing decisions in the current environment, knowing the budget you have to spend on influencer marketing campaigns is the critical first step to success. However, securing the budget is pointless if influencers are not properly vetted.
A guide to marketing ops organization structures
Where should marketing operations sit within a business structure? A simple answer might be — with the marketing team. In practice, that’s not always the case.
CDPs “very important” for getting value out of customer data, say 58% of marketers surveyed
A recent study fielded by Advertiser Perceptions for Treasure Data provides myriad insights on how marketers are using Customer Data Platforms.
Playfulness In Code: Supercharge Your Learning By Having Fun
In the product-focused world of development, it can be easy to forget the joy of making for the sake of making. By dropping the ‘Why’ and ‘How’, and focusing instead on the ‘What’ of weird, wonderful ideas, you can nurture a totally different side to your skill sets.
Pega – Customer Engagement and Intelligent Automation Software
Pegasystems is the leader in software for digital transformation.