Google replaces its Webmaster Guidelines with Google Search Essentials
Google has done a full refresh of its old Webmaster Guidelines, simplifying them and removing the term “webmaster”.
Becoming a customer-centric product leader
Investing in a culture of research and design gives a clearer direction, accelerates you as a product leader, and has a great proven ROI.
How advertisers are observing upper and mid funnel lift with in-stream video ads
Advertisers that adopt Meta’s creative recommendations see an average ad recall lift of 67%, 42% lower cost per incremental outcome, 23% upper funnel lift, and 45% lower cost per incremental outcome.
5 Advertising Best Practices for Small Businesses this Holiday Season
We analyzed hundreds of thousands of small business campaigns and identified 5 actions that consistently help small businesses maximize the dollars they spend on our platform, and ultimately reach more customers.
Launching IP Reporting API for IP Rights and Brand Rights Violations
Brand Rights Protection helps brands protect their intellectual property across Facebook and Instagram. It allows brands to identify and report content for counterfeit products, trademark violations, copyright infringement and impersonation.
Introducing New Tools for Creators to Build Businesses on Facebook and Instagram
Creators will soon be able to make their own digital collectibles on Instagram and sell them to fans, both on and off Instagram.
Posted from Diigo.