Data From Digital Events, B2B ABM…

MarTech News by Magnus Attefall
MarTech News by Magnus Attefall

With B2B SaaS ABM, your marketing message, channel, and timing are based on the specific attributes and needs of those people and those accounts you’re targeting, hence the name “account-based marketing.”

In this article, Nick and Gleb shed light on the current state of design, answer common questions designers have about AI tools, and share practical tips on how designers can make the most of using AI tools.

Only 19% of those surveyed felt strongly that they had the right technology to execute on personalization efforts.

Third Door Media’s Marc Sirkin shows how online events can yield valuable data to boost marketing and drive sales.

45% of marketers are spending at least half their budgets on campaigns and other activations based on third-party cookies.

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