To capitalize on the trend toward individuals, they need to collaborate with creators or communities. Marketing through people is channel agnostic. It doesn’t matter if TikTok eats Meta’s, Youtube’s, and Alphabet’s lunch for breakfast.
Monitoring SEO health and performance is crucial for understanding what strategies and tactics are working, pinpointing where problems may arise, and communicating ROI to executive teams and decision-makers.
Writing without data is like driving with a blindfold over your eyes. You’re using guesswork to choose topics and write content but it doesn’t hit the mark or achieve ROI, because it’s not based on data.