CabinetM: Martech Stack Management and Discovery
Track, optimize, and report on your technology infrastructure, expense and strategy.
Data-first marketing: A strategy to stop wasting 30% of your budget
A data-first strategy supports an essential marketing and sales strategy – a healthy, active and permissioned database of prospects and customers. Deploying and mastering these data-first strategies become even more critical if your organization has any of these progressive growth strategies in action or on the drawing board.
Building connections between siloed channels, technologies and teams
We should be looking at marketing success metrics like how many accounts we got to and what the outcomes were across those accounts. How many new buyers did we bring in? How did we expand business? These are new outcomes that you can’t answer just by looking at channels or technology. You have to change the mindset of the marketer.
How to effectively plan sprints for agile marketing teams
An agile marketing sprint is typically one or two weeks and should stay consistent to establish a rhythm, which is known to improve productivity. Sprint Planning is a meeting that kicks off the sprint. It’s really important that this is done well, as it sets the stage for the entire work cycle.
How a well-oiled marketing operations machine drives business forward
It’s more than dashboards and automation: An eye on go-to-market strategy and empathy for the marketing team are key.