A data-first strategy supports an essential marketing and sales strategy – a healthy, active and permissioned database of prospects and customers. Deploying and mastering these data-first strategies become even more critical if your organization has any of these progressive growth strategies in action or on the drawing board.
We should be looking at marketing success metrics like how many accounts we got to and what the outcomes were across those accounts. How many new buyers did we bring in? How did we expand business? These are new outcomes that you can’t answer just by looking at channels or technology. You have to change the mindset of the marketer.
An agile marketing sprint is typically one or two weeks and should stay consistent to establish a rhythm, which is known to improve productivity. Sprint Planning is a meeting that kicks off the sprint. It’s really important that this is done well, as it sets the stage for the entire work cycle.